With over 70% of Australians purchasing complementary medicines, the market for vitamins and health supplements is hugely competitive. In 2022, the vitamin and supplement market in Australia had an estimated value of $4.58 billion. Due to rising consumer interest in health and fitness, the vitamin and supplement market is forecasted to grow to over

Dietary supplements have rapidly become more popular among Australian consumers, particularly since the pandemic which generated a greater awareness of personal health among consumers. As of 2022, the Australian nutritional and supplements market was valued at $4.58 billion — this is expected to more than double to $9.81 billion by 2030. With incre